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Creative Work
Digital
Click on main image for description of each project
Click on main image for description of each project
eBooks
This eBook is part of a series created to keep members engaged with relevant lending content across various types of mortgages. Developed in collaboration with copywriters, the series highlights different home loan options through clear, accessible storytelling. While staying true to the brand, each spread was designed to feel fresh and engaging—using thoughtful photo treatments and carefully selected typography to add visual interest and variety throughout.
This eBook is a true transformation—taken from bland to grand! What began as a client-provided dashboard user guide evolved into an interactive digital experience filled with rich, engaging features. The final product includes a clickable infographic directory, dedicated partner spreads with direct links to their websites, and an easy-to-navigate user guide for quick reference.
The design seamlessly balances the overarching PenFed brand with partner branding, creating a cohesive yet inclusive experience that highlights both identities.
Infographics
Developed a series of infographics designed to bring the eBook content to life in a way that was both engaging and easy to digest, while still delivering meaningful education. Each piece was crafted to provide at-a-glance clarity without sacrificing depth. For the examples below, I collaborated closely with a copywriter to shape a cohesive story — ensuring the visuals and content worked seamlessly together to inform and inspire.
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